Canada Select logo- Tourism Quality Assurance Newfoundland and Labrador

Canada Select is an industry driven, consumer sensitive rating program which provides the traveller with a consistent standard of quality for roofed accommodations. The ratings range from one to five stars and increase in half-star increments as the quality of the facility and services improve.

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“We have been using the Canada Select model since Riverfront Chalets was an idea. Keeping in step with Gail made achieving our 4.5 star rating an easy task. We checked with her before we made any purchases or building design. This also made her job easy upon initial inspection and we passed with flying colors! Participation in Canada Select also provides many marketing perks as well as feedback opportunities.”

Paul Rose Riverfront Chalets

About the Program

Canada Select was developed after extensive consumer research into what was expected and considered important at various star levels and categories of accommodations. Properties are independently evaluated by a trained Rating Advisor, ensuring consistent national criteria, processes and standards. Once a property has been categorized it is evaluated for physical quality of the property, content of facilities, services and amenities provided. A property must reach the minimum standard of a 1-star rating for clean, comfortable accommodations to be rated. All properties, regardless of their star level, must also meet stringent cleanliness and state of repair guidelines. Each category and star level has distinct criteria which must be achieved. In Newfoundland and Labrador, a Canada Select rating is required in order to receive a Tourist Establishment License from the Department of Tourism, Culture, Industry and Innovation.

Accommodation Designators

In order to ensure appropriate comparisons between different types of roofed accommodations, distinct designators have been created. Each accommodation designator is comprised of properties having similar characteristics; however, actual facilities, amenities and services may vary.

The accommodation designators are:

A room or multiple rooms designed as a residence and generally located in a building occupied by more than one household

Accommodation offering up to 4 rental units in a private home, ensuite, private or shared bathrooms with common living room, breakfast available

Free standing unit with one or more bedrooms, a bathroom, separate kitchen / living room area

Glamping pivots on a high level of service that focuses on the complete comfort of the guests. When Glamping, there is no tent to pitch, no sleeping bag to unroll, no fire to build. Whether in a tent, yurt, airstream, hut, villa or treehouse, glamping is a way to experience the great outdoors without sacrificing luxury

Dormitory style accommodations with shared bathrooms, usually offers living room and kitchen for guest use

Property provides internal access to rental units; ensuite bathrooms, food service, meeting and conference services are usually provided

Property providing rental units with ensuite, private or shared bathrooms with separate guest living room, serving breakfast and evening meals

Destination property providing rental units with private and / or ensuite bathrooms, food service and extensive on-site recreational facilities

Suites offer multiple rooms, with more space and furniture than a standard hotel room. In addition to one or more beds and bedroom fixtures, a suite includes a living room or sitting room, sometimes with a couch that converts into a bed. Dining, office and kitchen facilities are also added in many suites

Rental units in a home, ensuite, private or shared bathrooms, common living room. Owner may not live on premises, breakfast may be available

A home other than the owner’s primary residence that is used for rental purposes for the traveling and vacationing public

Star Ratings

Ratings are based on properties meeting minimum entry requirements and the majority of the rating based on the quality of the facilities. The higher the star rating, the higher the quality of facilities. Half stars are awarded to properties whose attributes reflect an enhanced level of quality.

Guests should expect clean and well-maintained accommodations, providing the necessary facilities for an enjoyable stay with minimal quality mattress, bed linen, floors/window/wall coverings.

This level equates to what is popularly considered “mid-range” accommodation. It exceeds the 1 star level in quality of mattress, bed linen, floors/window/wall coverings.

These properties will offer units with an enhanced level of quality in room furniture, coordinated furnishings, mattress, bed linen, floors/window/wall coverings.

This rating indicates exceptional quality in all areas of facilities and services offering superior quality throughout the property in areas of guestrooms and public areas.

A 5 star property provides luxurious accommodations at a world standard, offering outstanding quality facilities and services.

A ½ star is awarded to properties whose physical attributes reflect an enhanced quality for the rated level.

Benefits of Canada Select to the Owner

Canada Select provides an effective marketing tool. Extensive advertising and promotional campaigns inform consumers of the Canada Select program. All Canada Select properties may use the Canada Select logo in their marketing and Canada Select signage is provided as part of the rating fee. Properties also receive a free basic listing on the Canada Select website. Participants can also get a Tourism Quality Assurance Badge of Quality) to display on their website. However, the decision to have a star rating published is completely at the discretion of the owner/operator. The program improves industry standards with minimum standards that stimulates improvements and assists government and the industry in policy development.

Benefits to Travelling Public

The Canada Select program provides accurate and reliable information to the travelling public on what to expect from a roofed accommodation while travelling in Atlantic Canada.

Biennial Ratings

A full rating evaluation is conducted biennially (every second year). However, if three complaints are registered with Canada Select within a calendar year, the property will be subject to an unannounced inspection.

Participation Fees

1 – 6 rooms Base fee of $150.00 plus $2.50 per room/unit plus HST
7 – 25 rooms Base fee of $225.00 plus $2.50 per room/unit plus HST
26 – 100 rooms Base fee of $275.00 plus $2.50 per room/unit plus HST
Over 100 rooms Base fee of $325.00 plus $2.50 per room/unit plus HST
New properties are subject to a one time file opening fee of $50.00 in addition to participation fees listed above.

Upgrading

Upon completion of the evaluation, Rating Advisors prepare a confidential establishment report advising the owner/operator of any cleanliness/state of repair deficiencies and noting what improvements in quality the owner/operator could make in order to upgrade their star level.

Properties found to be Un-Rateable

Any property which displays numerous cleanliness or state of repair deficiencies will automatically be deemed un-rateable and will be sent a report outlining the deficiencies. The owner/operator will be given 30 days to address the deficiencies and upon completion, will be re-evaluated. An additional fee may apply for this service.

Appeal Process

There is a procedure in place whereby an owner/operator can appeal their star rating. A second evaluation will be conducted by a different Rating Advisor and upon request a re-evaluation can be conducted by an advisor from another province. Fee may be associated with an appeal. Contact us for more information on the Canada Select Program.