Canada Select is an industry driven, consumer sensitive rating program which provides the traveller with a consistent standard of quality for roofed accommodations. The ratings range from one to five stars and increase in half-star increments as the quality of the facility and services improve.
About the Program
Canada Select was developed after extensive consumer research into what was expected and considered important at various star levels and categories of accommodations.
Properties are independently evaluated by a trained Rating Advisor, ensuring consistent national criteria, processes and standards. Once a property has been categorized it is evaluated for physical quality of the property, content of facilities, services and amenities provided. A property must reach the minimum standard of a 1-star rating for clean, comfortable accommodations to be rated. All properties, regardless of their star level, must also meet stringent cleanliness and state of repair guidelines. Each category and star level has distinct criteria which must be achieved.
In Newfoundland and Labrador, a Canada Select rating is required in order to receive a Tourist Establishment License from the Department of Tourism, Culture, Industry and Innovation.
In order to ensure appropriate comparisons between different types of roofed accommodations, distinct designators have been created. Each accommodation designator is comprised of properties having similar characteristics; however, actual facilities, amenities and services may vary.
The accommodation designators are:
Bed & Breakfast
Ratings are based on properties meeting minimum entry requirements and the
majority of the rating based on the quality of the facilities. The higher
the star rating, the higher the quality of facilities. Half stars are
awarded to properties whose attributes reflect an enhanced level of quality.
Benefits of Canada Select to the Owner
Canada Select provides an effective marketing tool. Extensive advertising and promotional campaigns inform consumers of the Canada Select program. All Canada Select properties may use the Canada Select logo in their marketing and Canada Select signage is provided as part of the rating fee. Properties also receive a free basic listing on the Canada Select website. Participants can also get a Tourism Quality Assurance Badge of Quality) to display on their website. However, the decision to have a star rating published is completely at the discretion of the owner/operator.
The program improves industry standards with minimum standards that stimulates improvements and assists government and the industry in policy development.
Benefits to Travelling Public
The Canada Select program provides accurate and reliable information to the travelling public on what to expect from a roofed accommodation while travelling in Atlantic Canada.
A full rating evaluation is conducted biennially (every second year). However, if three complaints are registered with Canada Select within a calendar year, the property will be subject to an unannounced inspection.
Base fee of $150.00 plus $2.50 per room/unit plus HST
Base fee of $225.00 plus $2.50 per room/unit plus HST
Base fee of $275.00 plus $2.50 per room/unit plus HST
Base fee of $325.00 plus $2.50 per room/unit plus HST
New properties are subject to a one time file opening fee of $50.00 in addition to participation fees listed above.
Upon completion of the evaluation, Rating Advisors prepare a confidential establishment report advising the owner/operator of any cleanliness/state of repair deficiencies and noting what improvements in quality the owner/operator could make in order to upgrade their star level.
Properties found to be Un-Rateable
Any property which displays numerous cleanliness or state of repair deficiencies will automatically be deemed un-rateable and will be sent a report outlining the deficiencies. The owner/operator will be given 30 days to address the deficiencies and upon completion, will be re-evaluated. An additional fee may apply for this service.
There is a procedure in place whereby an owner/operator can appeal their star rating. A second evaluation will be conducted by a different Rating Advisor and upon request a re-evaluation can be conducted by an advisor from another province. Fee may be associated with an appeal.
Contact us for more information on the Canada Select Program.